What is halo effect

summary

When we first saw or understood the halo effect, we must be at a loss. What is the halo effect? Is it the same as the literal meaning of dizziness on a ship? Or is it something else? In order to solve our doubts, let's popularize the science of what is the halo effect.

What is halo effect

First: halo effect is a kind of psychological theory put forward by American psychologist h. Kelly. It refers to a certain quality of a person or a certain characteristic of an object that gives a very good impression. Under the influence of this impression, people will also give better evaluation to other qualities of the person or other characteristics of the object.

Second, celebrity effect is a typical halo effect. It's not difficult to find that most of the people who make advertising films are famous singers and movie stars, but seldom see those little people who are not well-known. Because the products launched by stars are more easily recognized by everyone. Once a writer becomes famous, he will not worry about publishing his manuscripts which used to be at the bottom of the box, and he will not worry about selling all his works. This is the function of halo effect.

Third: the halo effect often appears between friends and boys. For example, when two loving people are together, they will feel that both sides have advantages without any disadvantages. This is when you first fall in love with someone, you just fall in love with a certain aspect of the other person's advantages, and then after the expansion of the halo effect, you feel that the other person is full of advantages.

matters needing attention

We understand the meaning of halo effect, but it refers to a celebrity effect, just like the halo of the moon, which makes people feel good. Therefore, it is very important for us to do more good deeds, be serious and responsible, and maintain our good image in our life.